Welcome to the Trade Show Insider, a trade show marketing blog where I intend to cover both the fundamentals and the finer points of what leads to trade show marketing success. I will be covering a variety of topics, including trade show planning, trade show displays, trade show booths, trade show exhibits, trade show giveaways, trade show promotions, generating trade show leads, trade show sales, and trade show traffic… and the often overlooked but always critical trade show follow-up. If it has anything to do about trade shows (or tradeshows) or event marketing and promotion, I intend to cover it here… one blog post at a time.
So who am I? Who is the Trade Show Insider? For now I will just reveal that I work at a trade show displays company and have been in the trade show industry for over a decade. Perhaps as you read through my blog you will discover more about who I am… as you also learn the secrets of trade show success. I invite other “trade show insiders” and trade show marketeers to share their insights and add their comments, and guest posts are always welcomed are encouraged.
Well, that’s it for now… enjoy the new Trade Show Insider blog. 
